If you’re looking for love this Valentine’s Day you may want to take a closer look at your green habits. Timberland’s 2012 Eco-Love Survey shows that if you happen to be a fella, the more green traits you possess, the more attractive you are to women. However, the survey also showed that women flip-flop about green habits.
The survey also shows that men are also more attracted to the opposite sex when they’re green-minded, but not in such a significant way. For example, a full 56% of all women surveyed said they were likely to question dating someone with anti-environmental behaviors versus only 47% of men who said the same.
Other juicy bits from this survey:
- Women hate litterers. While many women also didn’t like guys who fail to recycle or guys who leave lights on, littering was by far the biggest sin for women.
- Women are 47% more likely than men to think people who spend time volunteering for environmental causes are attractive.
- Women are 17% more likely than men to find people who practice eco-minded behaviors around the house attractive.
- Men (58%) and women (56%) both said they were more attracted to mates who enjoy spending time in nature. In fact, almost 60% of men and women said the most ideal way to meet someone was while out and about in nature.
- Both genders like mates who consider the eco-impact of their purchases, but this habit was less significant than many other green habits.
As for the perfect eco-date, here’s what folks said would be ideal (or not so ideal):
- Going on an outdoor adventure (e.g., hiking, walking in the park, etc.) 54%
- Dining at a restaurant that serves locally grown and/or organic food 31%
- Participating in projects to improve the environment (e.g., planting trees, joining nature
- conservation projects, etc.) 23%
- Volunteering to clean up a public place 21%
The oddest point of this survey, in my opinion, was that although women claim to be more attracted to eco-minded men, women were not as tolerant when it came to more extreme eco-behaviors.
Many women said if their date insisted they order environmentally responsible food options it would turn them off. 52% of women said they’d be annoyed if their date showed up on a bike vs. in a car. Women also said they weren’t fond of dates bringing reusable take-out containers or tableware to a restaurant or dates who always stop to pick up litter. Come on ladies – make up your mind!
In general, men were more tolerant of the above eco-behaviors on a date. Score for the fellas!
Do you look for eco-traits in a date – or did you before you partnered up?
+ Timberland 2012 Eco-Love Survey (pdf)
Image by plrang via sxc.
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