Procter & Gamble (P&G) has obviously never heard the line, “It’s what’s on the inside that counts.” Focusing instead on outer beauty, P&G just announced that they’ll be using renewable, sustainable, sugarcane-derived plastic on select Pantene Pro-V, Covergirl and Max Factor packaging.
The new packaging, which will be rolled out globally over the next two years will be made from sugarcane-derived plastic, and P&G notes that it’s 100% recyclable in existing municipal recycling facilities – although I’d have to research that to see if it’s true. Most alternative plastics actually are not easily recycled at normal recycling facilities.
Gina Drosos, group president of P&G Beauty, says, “This innovation is truly consumer-driven. As we talk with women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful… With this new packaging innovation, women can have confidence that their favorite brands are helping to make a difference.”
Maybe, just maybe, P&G should focus on what’s inside their products, not what they’re packaged in.
Like their Creamy Natural Makeup which has a hazard score of 9 at Skin Deep. 99% of foundations have lower health hazards and safety concerns. This product contains a nightmare list of ingredients, some of which have been shown to cause cancer, developmental and reproductive toxicity, allergies, neurotoxicity, endocrine disruption, organ system toxicity, irritation and more.
87% of shampoos are safer and less toxic than Pantene and Max Factor products are a nightmare for your health as well. Not to mention this company tests on animals and sells a slew of harmful toxic chemical-rich home cleaning products.
So, if smart, eco-minded women are meant to feel good about P&G it’s going to take a lot more than fresh new packaging to get there. Animal testing and harmful chemicals just isn’t all that cute or beautiful. You know?