I know everyone is annoyed that Whole Foods Market seems so expensive, but there will be one very good reason to shop there come June 2011.
As you know, most ‘organic’ body care is anything but organic. Plus very few organic body care products are certified. However, Whole Foods has taken a huge step to combat the issue. In late June the popular chain announced that come June 1, 2011, all organic personal care products sold in U.S. based Whole Foods stores will have to be certified organic if they want to remain on the shelves.
This is excellent news for consumers. According to Whole Foods:
“These guidelines will require quite a few of our suppliers to become certified, change their labels, reformulate their products and take other measures to comply with our guidelines. We’re taking this huge step, and asking our suppliers to make these changes, because we believe very strongly that the meaning of the word “organic” shouldn’t change as you walk around the store. In the grocery aisles, an “organic” product is made of at least 95% organic agricultural materials grown using earth-friendly practices without toxic or persistent pesticides (and the remaining 5% can only contain carefully vetted substances from a short list of approved additives). Now, the word “organic” in our body care departments will signify that same set of ideals.“
Read the new Whole Foods Market’s policy on the use of the word “organic” on personal care products.
Hopefully this step will encourage other retailers to get on board and support real organic body care products as well.