Green company review: Seventh Generation

A while back, Seventh Generation sent me some green-cleaning products to review. I’ve already reviewed their toilet bowl cleaner and I’ll be posting more reviews soon, but thought that it’d be easier to first take a look at the company as a whole; check out some of their eco-pros and cons.


BASICS: Seventh Generation has been around for about 20 years and is arguably one of the most well-known green companies on the consumer market. They were one of the first self-declared “socially responsible” companies and they manufacture many eco-friendly products. Some of their products are very green and some could be greener, but all in all, they offer a good variety of green product choices for eco-friendly households. Seventh Generation product categories include…

  • Laundry Products
  • Dishwashing Products
  • Household Cleaners
  • Household Paper & Supplies
  • Products for Baby
  • Feminine Care
  • Free & Clear cleaning products
  • Their newest products are a line of EPA registered disinfectants that kill germs naturally.

healthy home kit


  • Seventh Generation notes that they’re committed to helping consumers make informed choices and I’d say that they’re doing a good job in this area. They fully disclose all ingredients at their website and on their packaging plus offer MSDS sheets. If you want to know what’s in your Seventh Generation cleaner, they make it ultra easy to find out, unlike some eco-companies.
  • Some of their packaging is made with recycled content (2 bottles (18%) are 75% PCR; remainder are 25% PCR; 1/3 of our boxes are 100% PCR; remainder are 30–40% PCR). Almost all their packaging is easily recycled and they disclose
  • They donate 10% of profits to non-profit community, environmental, health, and responsible business organizations working for positive change.
  • They recently eliminated synthetics in all fragrances.
  • They make non-toxic products with zero chlorine bleach, phosphates, dyes, NTA or EDTA.
  • Because the company makes recycled paper products and less toxic goods they’re helping save trees, water, petroleum, and energy.
  • Zero animal testing.
  • They have green corporate office policies in place – for example using recycle paper and recycling.

One of the best perks about Seventh Generation is that this is actually a green company that works. By works I mean that there are plenty of green companies around that I personally like, however, a green company is only as good as their outreach to consumers. If your average consumer can’t locate products or can’t learn more about a company then they won’t buy those green products from said company. Consumers will buy what they know about and what’s available. Since many green companies lack marketing skills consumers may end up purchasing non-green, toxic products.

Seventh Generation has worked hard to build up their company. The average consumer can locate Seventh Generation products at many local stores and online. The company promotes their products and have actually built up a successful green brand, which is something I wish more green companies would work on. They’re also affordable and offer coupons often.

seventh generation green baby kit


  • They make disposable diapers that do not biodegrade. They also make diapers with SAP which is a questionable ingredient in green debates right now – it might be ok but maybe not. Their baby wipes also do not biodegrade.
  • There’s non-biodegradable synthetic polymer in their auto dish powder and gel.
  • While their cleaners are less toxic than many conventional cleaners out there, you’ve still got that new bottle to recycle. It’s still more eco-friendly to make your own cleaners, although, of course some people will always want to simply purchase cleaning supplies.
  • They use plastic backing on their feminine care products; plastic, which yes, is made out of oil.
  • Some cleaning products could be improved – for example, I’ve tried a few green liquid dishwasher detergents that clean better than Seventh Generation’s liquid brand.


3.5  trees

3.5 trees out of 5. Seventh Generation is a pretty good green company in my opinion with many products that work well. They also have some products that don’t work as well as homemade green cleaners and they could make some eco-improvements say, with their disposable diapers. However, I do love their disclosures and the fact that they’re continually setting and meeting new eco-goals. Stick around for some product specific reviews coming up.


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  1. says

    Yeah, the 7G dishwasher stuff didn’t work for me, but I do use their liquid dish soap for hand washing stuff. That’s the only 7G product I use though. I wasn’t aware of their new line of disinfectants.

  2. Jennifer says

    Actually I always use the SG toilet bowl cleaner now – it’s actually better than homemade. I’m posting a new review soon of their free & clear dish washing tabs and I swear these are the BEST cleaning ‘green’ tabs ever. I hated their liquid dish washer detergent after I tried biokleens, which worked better, but these tabs work like conventional. I need to look up the green aspects for the review, but if they are really eco-friendly I will faint.

    They sent me some of the new disinfectants to try – but I’m not sure what I think. For one thing, it’s impossible for me to know if they really cut germs – I mean, what am I gonna do break out the chemist set? ‘ll be posting reviews of those soon too.

  3. Sami says

    I’ve always looked at Seventh Generation products as better than 90% of the alternatives. I’m bothered a little by the cons listed here. I always try to DIY as many things as I can. When time prohibits that, though, Seventh Generation is usually the alternative for me.

  4. Anne says


    I have two inquiries.

    My mom is transitioning from nasty chemical cleaning products and detergents to relatively more eco-friendly choices, such as seventh generation. However, she asked me if she should use up the nasty stuff she has (she still has A LOT of that) or just throw it all out.

    1) Do you recommend she use that stuff up or just throw it out? (She’s already bought 7th generation products).

    It’s such a (financial and otherwise) waste to just throw it all out. The ecological damage of it ending up in a landfill or going into the water system seems negligible (yes?) but in terms of the health hazards of continuing to use the nasty stuff, I’m less sure.

    2) Also, can you recommend websites with data on health hazards of common cleaning products? (She uses shout, cascade, palmolive, clorox…)

    Thank you for any help,

  5. Jennifer says

    Anne, this is a long question. I’ll answer it in a post this week at some point vs. here in the comments :)

  6. Daren says

    Yes we have a disinfectant that is better than any store brand and is safe on food serfaces


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