In case you missed it, last year the Breast Cancer Fund launched a huge Cans Not Cancer campaign after realizing that cans of soup, mainly soup marketed to kids, contained unruly amounts of bisphenol A (BPA). The campaign worked well. In the last six months, more than 70,000 letters were sent to Campbell’s by supporters of the Cans Not Cancer campaign.
Cans Not Cancer is an excellent example of consumer power at work, because yesterday the Breast Cancer Fund announced that Campbell’s Soup Company has told them that they’ll be phasing out the use of the toxic chemical BPA in its can linings.
That’s the good news.
The bad news is that Campbell’s apparently has no plan in place to implement a BPA ban. The company has not yet provided a timeline or identified alternative can-lining materials to use. Basically, right now, this is a whimsical plan, not one based in reality. In fact, Campbell’s doesn’t have any sign of this news at their own company website.
Additionally, don’t forget that while Campbell’s may be on board with giving consumers what they want (i.e. no BPA) most major stakeholders in the food and toy industry along with U.S. Senators, want your family to have this stuff.
Still, props to Campbell’s for small steps. We’ll have wait and see what happens next.
Image via BPA in Kids’ Canned Food (pdf)